Project Summary

● Client: Swarovski

 

● Service: Marketing Translation Services

 

● Language Pair: English → Arabic

 

● Specialisation: Social Media Calendars

 

● Volume: 34,719 words

 

● Website: swarovski.com

 

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About the Company

Founded in Austria in 1895, Swarovski is a global leader in luxury jewellery and crystal craftsmanship. Known for precision-cut stones and timeless designs, the brand has built an international presence with boutiques and digital platforms across the world. Its marketing strategy focuses on engaging diverse audiences while maintaining a consistent luxury identity.

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Background

Swarovski partnered with Renaissance Translations to translate monthly social media calendars into Arabic for its MENA audience. The project involved 34,719 words of content blending promotional campaigns, seasonal product launches, and lifestyle messages. The objective was to adapt Swarovski’s voice into modern standard Arabic while keeping content engaging, culturally relevant, and aligned with the brand’s global style.

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Challenges

Cultural Nuances in Arabic Marketing

Marketing in the Middle East requires more than direct translation. Tone, imagery, and even word choices must respect cultural values while remaining attractive to a luxury audience.

Specialised Marketing Language

The content combined promotional slogans, campaign taglines, and lifestyle messaging. Translators needed expertise in marketing to ensure messages were persuasive and emotionally impactful.

Terminology and Brand Consistency

Maintaining consistency across multiple monthly calendars was essential. Product names, campaign slogans, and brand expressions had to remain uniform across all posts to protect Swarovski’s identity.

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Solutions

Expert Arabic Marketing Linguists

We selected linguists with strong backgrounds in marketing and luxury branding. Their dual expertise ensured that Swarovski’s voice was effectively adapted into Arabic without losing the persuasive edge.

Glossary Development for Brand Alignment

A centralised glossary was created, covering product names, stylistic preferences, and campaign-specific terms. This ensured brand consistency across all 34,719 words and provided a long-term reference for future content.

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Accomplishments

The project was completed on schedule, allowing Swarovski to launch its campaigns seamlessly across the MENA region.

Key outcomes included:

● 34,719 words of social media content translated into Arabic with cultural accuracy.

 

● A glossary of brand-specific terms ensuring consistency across campaigns.

 

● Marketing messages adapted to resonate with Arabic-speaking audiences while maintaining Swarovski’s luxury tone.

 

● Positive client feedback highlighting the fluency, cultural alignment, and timely delivery of all calendars.

 

With this collaboration, Swarovski strengthened its digital presence in the Middle East, building stronger connections with Arabic-speaking customers and reinforcing its global luxury identity.

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Conclusion

This case study highlights Renaissance Translations’ ability to deliver marketing translation services that blend cultural insight with brand precision. By assigning expert linguists and developing a robust glossary, we helped Swarovski achieve consistent, impactful communication across its Arabic-language campaigns.